Tips Tuesday, With your Digital Service Squad - Influencer Marketing: How Micro-Influencers Help Grow Your Business

Posted On Tuesday January 05, 2021

There are lots of intuitive and unique ways to help grow your business online – one of which being micro-influencer marketing. But what is a micro-influencer? Simply put, a micro-influencer is someone who has between approximately 1,000 to 10,000 social media followers, focuses on niche topics & audiences and is generally viewed as industry experts in their field. With this in mind, let’s take a look at how micro-influencers can help grow your business.

High ROI: Brands often use micro-influencers when they are looking to tap into pre-built audiences. It helps them reach new customers while saving time & money. When a micro-influencer interacts with a promotional post or a business, their audience is more likely to interact with them as well. By working with someone with a network of attentive followers, you will be able to make significant connections and have measurable KPIs that transition into meaningful growth. In fact, influencers with 1,000 to 5,000 followers have the highest engagement rate at 8.8% - small but mighty. 

People Trust People: When you’re scrolling through your feed, what do you look for in an account to interact with? You most likely look for an authentic trustworthy source – and that is exactly who micro-influencers are! They are real people, so their content is real too, and they are perceived as “people like me.” They are far more effective at portraying your product/service over a macro or mega-influencer as their audience connection is more genuine.

Affordability: Want to get the cool factor for less? Working with a micro-influencer won’t cost you an arm and a leg. In some cases, yes – financial compensation to your micro-influencer is absolutely acceptable. However, some other added incentives for you to offer could be shout outs/mentions through your account, product discount or giveaway, and commission. Instead of going straight to pricey Facebook or Google Ads, try working with a local, affordable connection first.

Influencer marketing is a very hot trend right now (especially on Instagram), so finding the right influencer for your business is critical. You’ll want someone who fits your brand’s vision and will be relatable to your audience. A great way to start looking for an influencer is by researching hashtags and identify the active talkers – see who is saying what and how they represent themselves online. Once you’ve set your sights, it’s as easy as sending a DM to introduce yourself and your brand.

However, if you want to jump right into it, head over to get.upfluence.com to start planning your first micro-influencer marketing campaign.

Want to learn more? Check out HubSpot’s FREE downloadable Ultimate Guide to Influencer Marketing – here you’ll find everything from e-mail templates for influencer outreach to steps on organizing up your first successful campaign.

If you're a small business located in The County of Brant, we want to empower you with the tools you need to be successful! Please feel free to connect with us to learn more about the Digital Main Street Program or our free digital marketing assistance (dss@brant.ca).